This programme is designed to provide law enforcement officers with the required skills within the business of policing, to interact in a professional manner with the public media. The public’s perception towards law enforcement agencies is often negative due to media publicity. Successful candidates will also be able to apply their newly acquired skills to improve their performance as media relations’ officers. This programme is intended to assist front-line officers to effectively respond to media queries, to proactively promote open channels of communication with a wide array of reporters and to write effective communiqués.
Special attention will be given to media relations’ principles as well as the following: –
- The development of knowledge and skills in the field of communication, public relations and problem solving.
- Internal and external communication strategies.
- How to use the power of the media to the law enforcement agency’s advantage.
- Build strong relationships with the community and how to promote co-operation.
Duration
The programme duration is 1 year minimum.
Career fields
Learners could pursue a career as a:
- Media Relations Officer
- Public Relations Officer
- Communications Officer
Certification
Upon successful completion of your programme, you will receive a certificate depicting: – Higher Certificate in Law Enforcement Media Relations and an academic transcript. These documents will be issued at the annual graduation ceremony, couriered to the nearest branch or posted to you, provided that your account is in order.
It is the learner’s responsibility to ensure they meet all the programme requirements before a qualification can be issued.
Admission Requirements
The minimum entry requirement is the National Senior Certificate OR equivalent. For full details on admission requirements, contact Lyceum College.