Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity. Marketing has assumed a greater role in the business world today. In order to survive the dynamic environment most organisations are turning to marketing in order to remain competitive.
The purpose of Diploma in Marketing Management is to introduce the learner to the world of marketing. Marketing as a function in a company, plays a crucial role. The success of every business today lies in marketing because it involves the anticipation and identification of customer needs and satisfying them profitably. It is the umbrella which covers aspects such as advertising, publicity, public relations, sales promotion, direct marketing, personal selling and sponsorships.
Duration
The programme duration is 3 years on a full-time basis, or 4 years on a part-time basis.
Career fields
Students can be employed in the following career fields:
- Marketing Management
- Sales
- Advertising
- Marketing Research
- E-Marketing
- Customer Service
- Brand Management
- Services Marketing
- Distribution and Logistics Management
- Marketing and Promotions Manager
- Advertising Co-ordinator
Certification
On successful completion of the programme, you will receive an ICESA Diploma in Marketing Management.
Admission Requirements
- A National Senior Certificate (NSC) with Diploma endorsement, or
- A National Certificate Vocational (NCV) at NQF Level 4 with Diploma endorsement, or
- Amended Senior Certificate (ASC), with Diploma endorsement, or
- A Senior Certificate (SC); or
- Foreign School leaving Certificate that complies with minimum admission requirements for Diploma study as gazetted by the Matriculation Board (Equivalency evaluation is completed with the Matriculation Board)
Alternative admission requirements
- Senate discretionary admission
- Mature Age (45 years of age and above): Conditions apply
- Recognition of Prior Learning (RPL)
Additional requirements
- Mathematics or Mathematical Literacy and English at NQF level 4 or equivalent
- Foreign applicants whose first language is not English, may be required to provide proof of proficiency in English prior to admission to the programme
ICESA may require appropriate combinations of subjects and levels of achievement for certain qualifications.